Did you know that more than all other senses, scent is associated with memory?
The entire fragrance industry has been built on the emotional connections we have to scents and all of the memories that are evoked.
It is one of the major reasons why Chanel No. 5 has been the world’s top-selling perfume for 98 years. However, there is a major turning point within the beauty industry upon us.
The current clean beauty movement, one that used to be viewed as a niche trend in the past, has changed how beauty products are perceived.
Enter natural perfumes.