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Choosing scents can be a challenge when selecting the right candles and diffusers for your store, brand or event.

Here’s some tips and thoughts for you to help make this process a successful one that will hopefully avoid lost opportunities, low sales and slow moving stock.

1. Less is more. Fewer choices help customers make buying decisions.
2. Start small and add more scents later.
3. Your customers may not like what you like. This is often a truth that is hard to accept.
4. Selecting scents is a journey, not a destination. Be willing to start, learn and adjust as you go.
5. You can’t please 100% of the people all the time.
6. Ask yourself, “If I had to choose one scent for my store, what would it be?”. Start here… is your brand more fruity, floral, sweet, woody or spicy?

Here’s 4 scenting strategies you might like to consider for your store or brand…

The Lemon Canary Boxing Day Sale has ended. See you next year. Happy New Year!